Lesley Whitehill

Senior Insight Analyst - VisitScotland

Within her role at the National Tourist Board, Lesley has responsibility for the provision of national and regional tourism information. In her seven years since graduating from the University of Glasgow, Lesley has educated decision making and strategy in many commercial environments, and has first-hand experience of benefits of data based decision making in small and medium sized businesses. Lesley has provided actionable insight to businesses across the tourism sector, through discussion of changing consumer behaviour, market profiling and business sentiment.

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