Maximising The Tourist Spend – Retails role in the visitor experience

by Lesley Whitehill

Retail is a fundamental element of the tourism experience. Alongside costs for Travel and Accommodation, retail represents around 20% of the £5 billion of visitor expenditure Scotland receives every year. In this seminar, Lesley Whitehill and Chris Greenwood from VisitScotland’s Trends Team will unravel the trends and drivers which makes retail the quintessential experience of Scottish tourism.

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